A deeper index of the work behind the homepage: what was built, what constraints mattered, and what results the systems were designed to create.
Organic Growth Infrastructure in a Restricted Industry
Built and scaled a CBD ecommerce brand in one of the most heavily restricted digital marketing environments without leaning on paid search or paid social.
7x Best CBD of the Valley
8+ years of sustained growth
Fully self-managed digital ecosystem
AI-native search visibility across ChatGPT, AI Overviews, and Perplexity
AI Publishing System for Search + AI Discovery
Architected a generative publishing platform that automates scalable SEO and AI-search content creation with structured outputs and distribution-ready assets.
Structured long-form content at scale
FAQ schema and metadata generation
AI-search visibility enhancements
Scalable publishing infrastructure for modern discovery
SEO Beyond Traditional Search
Developed early optimization strategies for AI-driven discovery environments before mainstream enterprise adoption made the category crowded.
Frameworks built for ChatGPT, Google AI Overviews, and Perplexity
Entity-first content systems
Semantic alignment for conversational search interfaces
Search strategy built for what comes after classic blue links
Conversion Optimization + Lifecycle Automation
Designed retention and conversion systems that increase revenue efficiency without relying on oversized ad budgets.
Advanced abandoned cart and post-purchase automations
Customer lifecycle infrastructure
Conversion-focused landing experiences
Retention-first acquisition systems
DTC Brand Growth + National Exposure
Co-founded and scaled a direct-to-consumer golf apparel brand through influencer strategy, partnerships, and disciplined brand execution.
National NASCAR sponsorship with 1M+ impressions
Rapid growth without a paid media budget
Expanded wholesale and partner network
Successful exit after brand expansion
Sales Infrastructure + Revenue Acceleration
Helped scale a home services company from startup phase to more than $100K in monthly revenue inside five months.
Scaled beyond $100K monthly revenue in five months
Built repeatable team processes
Created operational visibility and accountability
Accelerated execution through systemized workflows